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For the past fifteen years, international companies have increasingly been turning towards emerging markets. Leveraging on the potential and dynamism of these countries has become critical, as multinational firms and smaller companies, whatever their industry, face new local and global competition, an increasing stakeholder’s influence and an accelerated innovation cycle.
Some failed to seize opportunities and get a return on their investments. They did not manage to adapt to unusual economic, political, social and cultural systems. In those complex and unstable environments, companies must constantly adapt, address unexpected situations and be ready to perceive early-warning signals that will challenge the basis of their business models. These tendencies compel companies to implement proactive strategies, to move faster and to reinforce their capacity to differentiate themselves.
To support its clients’ strategic decision-making processes and international operations and earn a sustainable competitive advantage, Square Strategy is committed to perform tailor made analysis of its clients targeted markets as well as relevant segmentation and targeting.
Making the most of its human and intellectual assets, Square Strategy typically addresses the following business issues: